Heavy Civil
Nashville Stadium Project
Client
Turner NAS
Project Owner
Tennessee Football, Inc.
Location
Nashville, Tennessee
Project Value
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Heavy Civil
Nashville Stadium Project
Client
Turner NAS
Project Owner
Tennessee Football, Inc.
Location
Nashville, Tennessee
Project Value
Industry
Heavy Civil
Account Executive(s)
Joshua Harden, Tom Thomas
Services Provided
Presentation Coaching |
Presentation Development |
Proposal Development |
Project Overview
Tennessee Football, Inc. sought a new, fully enclosed and climate-controlled stadium in Nashville, Tennessee, purpose-built to serve as the premier home for the Tennessee Titans and to bring major events to the region not previously available in the market. The project demanded a budget-driven design and construction process that authentically reflected the cultural fabric and values of Nashville and Tennessee, while delivering a first-class fan experience across a diverse range of services, amenities, and price points. The client engaged PRESWERX to support the competitive pursuit through proposal development, presentation design, and presentation coaching.
Client Challenges
Competing for one of the most high-profile stadium projects in the country required the client to communicate an expansive program and a compelling vision to a sophisticated owner. Three core challenges shaped the pursuit:
Conveying the stadium's scale and complexity as a single, cohesive story accessible to a non-technical selection committee
Differentiating the team's approach and qualifications in a field of highly capable competitors
Preparing the team for a high-stakes live interview with confidence, clarity, and consistency across all speakers
Each challenge required materials and preparation that went well beyond standard submission requirements.
Scope of Work
PRESWERX developed a comprehensive suite of pursuit materials tailored to the specific demands of the Nashville stadium selection process. The team produced a full proposal document that articulated the client's approach, qualifications, and project understanding in a clear and visually compelling format. PRESWERX then designed a presentation that translated the proposal's key themes into a structured, interview-ready narrative suited to a live selection environment. Coaching sessions prepared the client's team to deliver those messages with clarity and consistency, ensuring every speaker was aligned on content, timing, and the overall story.
PRESWERX Approach
PRESWERX approached the engagement as a single, integrated pursuit effort, ensuring the proposal, presentation, and coaching reinforced a consistent message from start to finish:
Developed proposal content that connected the client's credentials directly to the owner's stated project priorities
Designed presentation materials that organized a complex, high-profile scope into a clear narrative for a live audience
Conducted coaching sessions focused on message alignment, speaker confidence, and consistent delivery
The result was a pursuit package where every element worked together to present the client as fully prepared and strategically aligned with the owner's goals.
Results Delivered
PRESWERX delivered a complete, interview-ready pursuit package built to the high standard the project required. Each deliverable was designed to sharpen the client's clarity and presence in the selection:
The proposal gave the owner a well-organized document that clearly communicated the client's approach and qualifications
The presentation provided a structured narrative that made complex scope accessible and compelling in a live interview format
Coaching sessions left the client's team aligned, confident, and ready to deliver a consistent message under pressure
The client entered the selection with every element of their pursuit telling a unified, well-prepared story.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
Explore how we’ve helped leading A/E/C teams craft standout proposals and presentations, build confidence, and win major projects with strategy, storytelling, smart visuals, and coaching.