Commercial
Good Developments Group Crunden Martin Bldg
Client
Tarlton Corporation
Project Owner
Good Developments Group
Location
Clayton, Missouri
Project Value
$120,181,962
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Renderings & Animations |
Commercial
Good Developments Group Crunden Martin Bldg
Client
Tarlton Corporation
Project Owner
Good Developments Group
Location
Clayton, Missouri
Project Value
$120,181,962
Industry
Commercial
Account Executive(s)
Tom Thomas, Trey Wilson
Services Provided
Presentation Coaching |
Presentation Development |
Renderings & Animations |
Project Overview
The renovation of the historic Crunden Martin Building in Clayton, Missouri was a landmark project within the Gateway South development vision for the St. Louis region. Valued at approximately $120 million, the project centered on the adaptive reuse of a significant historic structure with a focus on inclusive economic development for the metro area. The scope demanded a team with proven experience in complex historic renovation and the pursuit materials to match. PRESWERX was engaged to produce renderings, animations, and a polished interview presentation that brought the client's vision to life ahead of the owner selection.
Client Challenges
The client needed to communicate a compelling story around a complex historic renovation to a discerning owner. The challenges were layered:
Conveying the depth of experience required to deliver a $120 million historic adaptive reuse project
Translating the design intent for the renovated structure into visuals that gave the owner confidence before construction began
Differentiating the team in a competitive pursuit through a presentation that matched the ambition of the project
Preparing the team to perform in a live interview with poise and clarity
Together, these demands required pursuit materials and coaching that reflected the significance of the project and the owner's vision for the community.
Scope of Work
PRESWERX produced a full suite of pursuit materials tailored to the Crunden Martin Building renovation. Architectural renderings depicted the transformed historic structure with the detail and quality needed to convey the design vision to a non-technical audience. Animated sequences brought the project to life, illustrating the scope of the renovation and the team's approach to a complex, phased adaptive reuse project. PRESWERX also developed and coached the client's interview presentation, crafting a narrative arc that connected the team's historic renovation track record directly to the demands of the Gateway South development and the owner's goals.
PRESWERX Approach
PRESWERX treated this pursuit as a storytelling challenge rooted in historic preservation, community impact, and technical credibility. The team worked to distill a complex renovation story into visuals and a presentation that spoke directly to what the owner cared about most.
Developed renderings that honored the historic character of the Crunden Martin Building while illustrating its transformation
Produced animations that communicated project phasing and scope in a format suited to a selection committee
Ran presentation coaching sessions focused on narrative clarity and confident delivery under interview conditions
The final package gave the client a pursuit strategy as strong as their technical qualifications.
Results Delivered
PRESWERX delivered a fully integrated set of pursuit materials built to the standard a $120 million historic renovation selection demands. Each deliverable was calibrated to the owner's vision and the competitive nature of the process.
Renderings gave the owner a clear, detailed picture of the building's transformation and generated confidence in the design direction
Animations conveyed the complexity of the project scope in a way that was accessible and compelling for a selection committee
Presentation coaching left the client's team sharp, aligned, and ready to tell their story with conviction in the interview room
The client entered the owner selection prepared to demonstrate both the depth of their experience and the quality of their vision for the project.
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SUCCESS STORIES
Proven Results Across High-Stakes Pursuits
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